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Smart Glass 2.0 in Europe
In this blog, we share a couple of companies attempting to compete in the next iteration of the smart glass economy in Europe.
Smart Glass 2.0 in North America
We made a short list of companies that are well-positioned to compete in the next iteration of smart glass in North America.
The Next Frontier: Smart Glass 2.0
The results of SG 1.0 fell short but the lessons learned created a roadmap for smart glass 2.0 companies coming behind them.
The Vicious Cycle of Smart Glass 1.0
The struggles of Smart Glass 1.0 perfectly illustrate a vicious circle driven by three core challenges.
Root Cause #3: Low Product-Market Fit
Product price, risk, and value each played a pivotal role in the friction-filled adoption process of smart glass 1.0.
Root Cause #2: The Manufacturing Economics of Smart Glass
At the core of the smart glass commercialization struggles were issues related to manufacturability.
Root Cause #1: The Technology, Product, & Strategy Matrix
Tech/product/strategy choices of smart glass 1.0 companies are a root cause of their downfall.
The Positive Impacts of Smart Glass 1.0
While smart glass 1.0 was fraught with challenges, it is important to examine the positive impacts that came from it: six contributions.
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